The Challenge

 

  • For more than 25 years, the reputed printing company has exhibited its potency in the field of printing brochures, flyers, and postcards. But suddenly, the market faced a downturn from 2013 because they concentrated on the real estate market as their dedicated client base. The challenge they majorly noticed was that they were unable to attract small orders. They applied the strategy of keyword bidding, which also turned out to be negative. Apart from that, the pricing they followed was not satisfactory in terms of the market.‍

The Solution and Result

Communicating and designing a more user-friendly product

  • After facing such adverse reactions from the market, the company thought of reaching out to digital marketing personnel.
  • They were introduced to the Google Ad course.
  • With the accomplishment of the course, they started to attract a variety of orders ranging from F&B to the retail markets.

 The result: First, the company was able to climb the ladder of conversion rate successfully, bagging 2% of the same. The company pointed out that before optimization, the cost per conversion was $150.92. While after the optimization of the site, the cost per conversion came down to $29.19.