The Challenge

How can we improve the usability of an existent product in a frictionless way?

The domestic language institution Linda Mandarin, Korean explorer, and the Chinese Edge facilitated individuals and corporate members with language training. Literally, the institution was endeavoring to increase the signup members for the free trial classes on offer. Though the company put up Facebook ads and used the Facebook pixel to keep an eye on the signup numbers, the sign up was not initiated for free classes. ‍

The Solution and Result

Communicating and designing a more user-friendly product

  • After getting the setback, the institution came to talking terms with a digital marketing company that executed the A/B split testing procedure.
  • The team conducted ‘Call to action’ advertising campaign and segregated that into two categories, namely, ‘claim’ and ‘sign up’.
  • The advertising campaign called ‘claim’ was the winner of the ad campaign.

 The result: Linda Mandarin witnessed 20% enhancement in the free sign up trial sessions on the entire FB ad marketing. Therefore, the company had started to get a positive outcome from the campaign.